Look for high-authority domains that regularly link to your competitors and examine the content they find valuable enough to link to. Pay attention to the anchor text, as this can give you clues about the context in which the link was shared and what specific aspect of the content appealed to the linking site. As per Semrush’s Keyword Overview tool, it has a 5.4K US and 13.9K global search volume (as of this writing). Overall, SEO not only increases your brand’s visibility but also helps in establishing trust and credibility by making valuable content more discoverable. To make the most of this exposure, focus on publishing high-quality, valuable content that genuinely helps your visitors.
- If you use the same seed keywords as your competition, you’re going to see the same keywords they do.
- Technical SEO is a method of optimizing a website’s technical elements to improve its performance in SERPs or Search Engine Result Pages.
- We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge.
- Leave it to Keyword Hero, which uses advanced math and machine learning to fill in the blanks.
- But you can optimize your new and existing content fairly quickly to improve your chances of getting featured snippets.
- You see, ads that you see for competitive keywords are the result of hundreds (if not thousands) of split tests.
Earn and reach out for backlinks
Generating keyword ideas from tools like Semrush and Google’s Keyword Planner can help you identify valuable terms that cater to your target audience. Where can you go to find the keywords that your audience is searching? Check out SERP features – specifically the ‘People Also Ask’ and ‘Related Searches’ features.
Frequently Asked Questions about Seo
Studies and original data are, therefore, great ways to build backlinks that help you rank higher and drive more traffic. Unless you’re writing about GSC specifically or want to send someone to a resource to “learn more,” there’s no compelling reason to link to our guide. Do this using tools like Google Search Console, or by just manually searching Google. It also opens up opportunities to build backlinks as other content creators want to link to original data and content. If you like Surfer’s AI-powered content editor, you’ll love Clearscope. One of the most focused SEO tools on this list, Clearscope’s utility is dedicated almost exclusively to content optimization.
Search engine optimization (SEO) and search engine marketing (SEM) are marketing strategies that businesses use to reach their audience through search engine results. Organic searches drive most website traffic, making SEO one of the most powerful digital marketing strategies. Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success.
To help ensure your website appears at the top of search results, you must understand what criteria search engines use to evaluate and rank web pages. Understanding how search engines work and staying attuned to the factors influencing their processes can help you adapt your SEO strategy as search algorithms evolve. The indexed database acts as a library containing all the discovered pages, enabling search engines to retrieve relevant results quickly. Billions of searches happen every day on search engines like Google and Bing. These search engines are the primary way people find products, services, and information online. Yext is an AI SEO tool designed for businesses with multiple locations.
With that in mind, it’s time to show you how to make sure that your content keeps Google searchers on your page. But you don’t need to write an amazing description 100% of the time. Finally, optimize your content to rank in the featured snippet. So, I added an internal link from one of our SEO Anomaly most authoritative pages to that guide.
There’s a distinction here between new keywords and trending keywords. By their nature, many new keywords will trend for a little while. You might see a spike in traffic for a short period when people are first mass searching for that term. Use Semrush’s Organic Research tool to highlight all the keywords you rank on page 1 for which currently have a featured snippet in the search results. You can apply this approach for keywords you don’t yet rank for too.